Bharat Petroleum SWOT Analysis
Bharat Petroleum is one of the leading brands in the energy & power sector. Bharat Petroleum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bharat Petroleum:
Quick Glance:
Bharat Petroleum Strengths
- BPCL is one of India's largest state owned oil and gas company
- Bharat Petroleum has a strong brand presence along with Bharatgas, Mak lubricants etc
- Strong expertise in refining and retailing of petroleum
- More than 13000+ people are employed with BPCL
- Being a government company, strong backing in terms of finance and operations
- Good advertising and branding of the company through marketing campaigns
- More investments in upstream and downstream activities to boost the business of BPCL
- Bharatgas from BPCL provides LPG cylinders for millions of Indian households
Above are the strengths in the SWOT Analysis of Bharat Petroleum. The strengths of Bharat Petroleum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bharat Petroleum Weaknesses
- Being a government company, there are operational delays due to red tapism
- Intense competition means limited market share growth for BPCL
These were the weaknesses in the Bharat Petroleum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bharat Petroleum Opportunities
- Increasing fuel/oil prices means higher margins for BPCL and other companies
- Increasing natural gas market for industries is a huge opportunity
- More oil well discoveries across the world
- Expand export market and tie-up with international companies can increase business for BPCL
Above we covered the opportunities in Bharat Petroleum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bharat Petroleum Threats
- Government regulations and restrictions can affect business
- High Competition means reduction in BPCL's market share
- Strict environmental laws can affect business operations
The threats in the SWOT Analysis of Bharat Petroleum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bharat Petroleum SWOT analysis.
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About Bharat Petroleum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Bharat Petroleum (BPCL) | |
| Parent Company | BPCL |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Energising Lives; Pure for Sure |
| USP |
BPCL is one of India's most trusted oil brands |
| Bharat Petroleum STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BPCL is there for providing energy to the people of India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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