Bharat Petroleum SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 6680
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SWOT Analysis of Bharat Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bharat Petroleum

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Energising Lives; Pure for Sure

USP

One of India's most trusted oil brands

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Providing energy to the people of India

SWOT

Strengths

1.One of India's largest state owned oil and gas company
2.Has brand presence
3.Refining and retailing of petroleum

Weaknesses

1.Legal issues
2.Employee management

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition

Competition

Competitors

1.IOCL
2.Hindustan Petroleum
3.Reliance Industries Limited
4.ONGC


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