IOCL SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 8576
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SWOT Analysis of IOCL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Indian Oil Corporation Limited IOCL

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The energy of India

USP

India's most well reknowned brand

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

IOCL provides energy to entire India

SWOT

Strengths

1.India's largest commercial enterprise with a strong brand name
2.Has around 50% petroleum products
3.Operates 10 refineries in India
4.Huge distrubtion network through retailing
5.Accounts for a 47% share in the petroleum products market, 34.8% share in refining capacity and 67% downstream sector pipelines capacity in India
6.Has over 35,000 employees
7. Loyalty programs like XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators

Weaknesses

1.Legal issues
2.Employee management
3.Bureaucracy
4.Volatility in the crude market & subsidy burden

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition

Competition

Competitors

1.Bharat Petroleum
2.Hindustan Petroleum
3.Reliance Industries Limited
4.ONGC


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