Sinopec SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3651
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SWOT Analysis of Sinopec with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Sinopec

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Every drop of oil is a commitment

USP

Sinopec Group, is one of the major petroleum companies in China

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Committed to extracting oil in the best ways without wastage

SWOT

Strengths

1.Strong name in China
2.Huge operations
3.One of the top companies in terms of sales
4.Operations include oil & gas refining, exploration, marketing, storage, pipeline transportation
5.Largest Oil refiner in Asia by annual volume

Weaknesses

1.Cost of environemental hazards
2.Declining operations in China
3.Operating loss
4.Accidental deaths due to mishaps

Opportunities

1.Increasing demand in China
2.Increasing global fuel demand as well as fuel rates

Threats

1.Government regulations
2.High Competition
3.Environmental laws
4.Hybrid cars overtaking fuel-car markets

Competition

Competitors

1.CNPC
2.PetroChina


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