Alphageo India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1141
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SWOT Analysis of Alphageo India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alphageo India

Parent Company

Alphageo India Ltd

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Spearheading  India's Search for Oil

USP

India's largest onshore seismic services company of the private sector

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in oil exploration

Positioning

Service provider for company looking for understanding geographical terrains in search of oil and gas

SWOT Analysis

Strengths

1.Company is involved in 2D and 3D survey having very latest technology and state of art equipments

2. Robust system and very innovative technologies in place

3. Rich client base, with all leading oil and gas companies as clients

4. First mover advantage in providing 3D services

5. Strong financial with low debt-equity ratio of 0.03, this means company can very easily raise funds for expansion

Weaknesses

1.Limited international presence as compared to a few competitors

2. Strong competition from established players means slow market share growth

Opportunities

1.Many contracts in pipeline

2.India's growing energy requirements

3.Less competition in India

4.Demand-Supply gap in India requiring more oil exploration services

Threats

1.Development of alternate energy sources

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd

3. Hind Geophysical Services Ltd.



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