Asian Oilfield Services SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1540
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SWOT Analysis of Asian Oilfield Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asian Oilfield Services

Parent Company

Asian Oilfield Services Limited

Category

Oil and Natural Gas Exploration Services

Sector

Energy

Tagline/ Slogan

A knowledge and Imaging Company

USP

Very few companies in India involved in seismic services

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading gas distribution company of private sector in India

SWOT Analysis

Strengths

1. Very strong financials

2. Collaboration with Geophysical Institute of Israel for technical know how

3. Diverse customer base

4. Strong focus on CSR activities

5.Funding support by Samara Capital Partner Fund

Weaknesses

1. Company is still trying to establish itself domestically as well as the international presence

2. Increasing pressure on sales due to increasing cost

Opportunities

1.Growing capability in 3D seismic & drilling which has huge opportunity in future

2.Huge potential for seismic services

3.Heavy industrialization causing an increase in demand for fuel

4.Opportunities in exploration of Hydrocarbon in India

Threats

1. Threats from competitors

2. Uncertainty related to exploration policies in India

Competition

Competitors

1. Geophysica Turin
2. Shiv‐Vani Oil & Gas

3. Alpha Geo Ltd



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