Cairn India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2232

SWOT Analysis of Cairn India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cairn India

Parent Company

Cairn Plc. Ltd.


Oil and Gas



Tagline/ Slogan

Explore the unexplored, Energy for India

India's largest private company in exploration and production



Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading exploration company in India's private sector

SWOT Analysis


1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India

2. Robust system and very innovative technologies in place

3. Ranked as world's fastest growing energy company

4. Strong focus on CSR activities

5. Strong brand name and reputation


1.  Increasing cost due of raw materials

2. Strong govt regulations ans policies means slow operational efficiency


1.India's growing energy requirements

2. Buyout of Cairn India by Vedanta resources

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies



1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd.

3. Alpha Geo (India) Ltd.


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on: