Cairn India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2122
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SWOT Analysis of Cairn India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cairn India

Parent Company

Cairn Plc. Ltd.

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Explore the unexplored, Energy for India

India's largest private company in exploration and production

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading exploration company in India's private sector

SWOT Analysis

Strengths

1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India

2. Robust system and very innovative technologies in place

3. Ranked as world's fastest growing energy company

4. Strong focus on CSR activities

5. Strong brand name and reputation

Weaknesses

1.  Increasing cost due of raw materials

2. Strong govt regulations ans policies means slow operational efficiency

Opportunities

1.India's growing energy requirements

2. Buyout of Cairn India by Vedanta resources

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd.

3. Alpha Geo (India) Ltd.



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