CPCL Chennai Petroleum Corporation Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1498
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SWOT Analysis of CPCL Chennai Petroleum Corporation Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CPCL Chennai Petroleum Corporation Ltd.

Parent Company

Indian Oil Corporation Limited and National Iranian Oil Company

Category

Oil and Gas Services

Sector

Energy

Tagline/ Slogan

To be the most admired Indian energy company through world class performance, creating value for stakeholders. (Vision)

USP

Largest refinery in south India

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading gas distribution company of private sector in India

SWOT Analysis

Strengths

1. One of the most advance and complex refinery in India is owned by CPCL

2. Largest refinery in south India with 10.5 million metric tons per annum

3.Robust system and process to ensure full safety

4.The products produced by company ranges from Motor Spirit, Kerosene, Naphtha, Motor Spirit, Aviation Turbine Fuel, Diesel, Lube base Stocks, Fuel oil, Bitumen, Hexane and Petrochemical feed stocks.

4. Company has leading research facility in area of Petroleum

Weaknesses

1. Comparitively smaller operations and visibility as compared big industry players

2. Reducing margins due to increase in cost

Opportunities

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Slow policy actions taken by government of India

Competition

Competitors

1. Kochi Refineries Ltd
2. Reliance Petroleum Ltd

3. Essar Oil Ltd.



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