Dolphin Offshore Enterprise India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1186
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SWOT Analysis of Dolphin Offshore Enterprise India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dolphin Offshore Enterprise India

Parent Company

Dolphin Offshore Enterprise India Ltd.

Category

Oil and Gas Services

Sector

Energy

Tagline/ Slogan

The pursuit of Excellence

USP

Dolphin offshore is one of the few company which provides services in all three direction of marine construction

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading gas distribution company of private sector in India

SWOT Analysis

Strengths

1. Operation ranging from Diving and Underwater Services,Marine Operations and Management Services, Turnkey EPC Projects, Fabrication and Installation Services, Rig Repairs & Ship Repairs and Design Engineering

2. Robust system and process to ensure full safety

3. Very good track record in turnkey projects

4. Strong focus on CSR activities

5. Consumer oriented company having good emphasis on customer care

Weaknesses

1. Company's performance is directly affected by govt policies and regulations

2. Despite strong brand reputation, its awareness is limited

Opportunities

1.India's growing energy requirements

2.Many new tenders floated by ONGC

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.New foreign contracts

2.Increased international competition

3.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Aban Offshore Ltd.
2. Cairn India

3. Alpha Geo (India) Ltd.



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