Anadarko Petroleum Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2202
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SWOT Analysis of Anadarko Petroleum Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Anadarko Petroleum Corporation

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Bringing excellence to the surface

USP

Major players in oil exploration

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

To deliver the best to everyone

SWOT

Strengths

1.Financial stability
2.Diverse operations
3.Lot of reserves

Weaknesses

1.Cost of environmental hazards
2.Dependancy on Foreign Markets

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Processed Petrol
6.Entry into Retail and marketing

Threats

1.Rise of Petrol Free Automobiles like Electric Cars
2.Government regulations 
3.Competition

Competition

Competitors

1.Apache Corporation


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