Baker Hughes SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3520
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SWOT Analysis of Baker Hughes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Baker Hughes

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Best in Class; Core Values of Integrity, Teamwork, Performance & Learning

USP

World's third largest oilfield services company

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

One of the biggest oil field service companies

SWOT

Strengths

1.Research and Development
2.High product range
3.Stability
4.Global Brand

Weaknesses

1.Cost of environmental hazards
2.Declining Oil Reserves
3.Costs

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Government regulations
2.High Competition
3.Economic instability

Competition

Competitors

1.Schlumberger Limited
2.Halliburton

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