BASF SWOT Analysis, USP & Competitors

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SWOT Analysis of BASF with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

BASF Chemical Company

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The chemical company

USP

Largest chemical company in the world headquartered in Germany

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Largest producer of chemicals on the world

SWOT

Strengths

1.Leading chemical company
2.Subsidiaries and joint ventures in more than 80 countries
3.High product range

Weaknesses

1.Cost of enivronmental hazards

Opportunities

1.New Product development
2.Increasing need in asia Pacific
3.More development in modern technologies like genetically modified organisms in which they are currently working

Threats

1.Government regulations
2.High Competition
3.Economic instability
4.Controversy regarding chromium Spill in Hannibal can cause future problems

Competition

Competitors

1.Tata Chemicals

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