ConocoPhillips SWOT Analysis, USP & Competitors

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SWOT Analysis of ConocoPhillips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

ConocoPhillips

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Tomorrow begins today; Energy for tomorrow

USP

World’s largest independent exploration and production company.

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Working for energy for the future starting from today

SWOT

Strengths

1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company

Weaknesses

1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products

Threats

1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel

Competition

Competitors

1.BP
2.Exxon Mobil
3.Royal Dutch Shell
4.Total
5.Chevron Corporation


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