CNPC SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2480
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SWOT Analysis of CNPC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China National Petroleum Corporation (CNPC)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Harmony between the development of energy and the environment

USP

One of the highest evaluated company in the world

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Exploring and producing oil keeping in mind the environment

SWOT

Strengths

1.Parent of PetroChina, the second highest evaluated company in the world
2.Strong market position and brand
3.Operations carried out worldwide

Weaknesses

1.Cost of environmental hazards
2.Many Accidents and incidents of Oil Spills

Opportunities

1.High potential market in China
2.Joint ventures abroa

Threats

1.Government regulations
2.High Competition
3.Upcoming modern technology like hybrid cars and automobiles not using petrol etc.

Competition

Competitors

1.Sinopec


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