El Paso SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 903
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SWOT Analysis of El Paso with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Paso

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

To meet our nation's growing energy needs in a safe, efficient and dependable manner

USP

One of North America's largest independent natural gas producers

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The company which will fulfill the energy needs of Mexico

SWOT

Strengths

1.America's largest gas pipeline system
2.Good financial performance
3.Employs over 6000 people
4.Mergers have increased the company's brand value and credibility

Weaknesses

1.Geographic limitations as it hasn't expanded to markets outside

Opportunities

1.Increasing prices
2.Expanding pipeline network
3.More investment by other companies

Threats

1.Government regulations
2.High Competition
3.Operational hazards

Competition

Competitors

1.CONSOL Energy


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