Interlink Petroleum Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 861
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SWOT Analysis of Interlink Petroleum Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interlink Petroleum Ltd

Parent Company

Interlink Petroleum Ltd.

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Energy is the world today & energy will be the world tomorrow

USP

India's largest private company in exploration and production

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading exploration company in India's private sector

SWOT Analysis

Strengths

1. Oil fields of Boala and Modhera located in the Cambay region which is very proximate to the market of oil and gas in Gujarat

2. Robust system and very innovative technologies in place

3. One of the early companies to do exploration in Gujarat

4. Strong focus on CSR activities

5. Strong brand name and extensive operations

Weaknesses

1. Increasing debt of company

2. Fluctuating net sales due to increasing cost

3. Pressure of govt policies affects operations

Opportunities

1.India's growing energy requirements

2.Heavy industrialization causing an increase in demand for fuel

3.Demand-Supply gap in India

Threats

1.Declining value of Indian Rupee as compared to global currencies

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Dolphin Offshore Enterprises (India) Ltd.
2. Cairn India Ltd.

3. Aban Offshore Ltd.



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