Jindal Drilling and Industries Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1922
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SWOT Analysis of Jindal Drilling and Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jindal Drilling and Industries Ltd

Parent Company

D.P. Jindal Group

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Drilling the impossible into possible across the local boundaries

USP

Amongst very few companies in India to venture into high technology areas of offshore drilling

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading offshore drilling contractor in India

SWOT Analysis

Strengths

1. Strong Partnership with American based Noble Drilling Corporation for technical know how

2. Strong backing by Jindal Group

3. Also engaged in manufacturing of pipes causing increased revenue

4. Strong focus on CSR activities

5. Strong brand name and reputation

6. Pioneer in high technology offshore drilling

Weaknesses

1. Strict govt regulations mean limited operational efficiency which directly affects margins

2. Reducing margins due to increase in raw material cost

Opportunities

1.India's growing energy requirements

2.Heavy industrialization causing an increase in demand for fuel

3.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Shiv-Vani Oil & Gas Exploration

2. Selan Exploration Technology Ltd

3. Nagarjuna Oil Refinery Ltd.



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