Selan Exploration Technology SWOT Analysis, USP & Competitors

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SWOT Analysis of Selan Exploration Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Selan Exploration Technology Limited

Parent Company

Selan Exploration Technology Ltd

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

-

USP

Company has oil and gas block at strategic locations having proximity to industrial towns

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in oil and gas exploration

Positioning

Leading exploration company in Gujarat near the government's gas collecting station

SWOT Analysis

Strengths

1. Geophysical Data Acquisition, Processing and Interpretation is the core competency of the company

2. Robust system and very innovative technologies in place

3. Major and one of the first player of Gujarat

4. Strong focus on CSR activities

5. Strong brand name

6. Financial stability and good operations

Weaknesses

1. Increasing cost due of raw materials

2. Competition and govt policies affecting operational efficiency

Opportunities

1.India's growing energy requirements

2. Several oil assets in control which requires development

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

1.Company needs a lot of capital and the rising lending rates is a big threat for the company

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Cairn India

2. Asian Oilfield Services Ltd.
3. Aban Offshore Ltd.

4. Alpha Geo (India) Ltd.


The table above concludes the Selan Exploration Technology SWOT analysis along with its marketing strategy and brand parameters.

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