Transneft SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 781
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SWOT Analysis of Transneft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Transneft

Parent Company

Transneft

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

We transport oil, so it sets the world in motion

USP

Own largest pipeline system in the world

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Company having monopoly of transporting oil and gas in Russia

SWOT Analysis

Strengths

1. Assets includes 70,000 Km of pipelines, 500 pumping stations
2. Carries almost all of oil produced in Russia
3. Monopoly for oil transportation in Russia

4. Strong backing by Russian Government
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity

Weaknesses

1. Huge debt due to heavy investments
2. Increasing costs affecting increase in profits

Opportunities

1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Opaque regulations and tariff in Russia

2.Economic instability and fluctuations

Competition

Competitors

1. OAO Gazprom
2. JSC Gazprom Neft
3.JSC Gazprom Neft



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