Exxon Mobil SWOT Analysis, USP & Competitors

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SWOT Analysis of Exxon Mobil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exxon Mobil

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy

USP

One of the six world's "supermajor"

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Providing the best energy solutions to the world

SWOT

Strengths

1.One of the strongest brands being one of the top companies of the world
2.R&D and diverse operations
3.Growing financial performance
4.Has over 83,000 employees
5.37 oil refineries in 21 countries

Weaknesses

1.Employee management across the world
2.Legal issues and human rights issues
3.Environmental hazards and oil spills
3.Frauds and cases of bribery in global operations

Opportunities

1.Increasing demand for LPG
2.High investments
3.Increasing prices of fuels across the world

Threats

1.Government regulations
2.High Competition

Competition

Competitors

1.BP
2.Chevron Corporation
3.Royal Dutch Shell
4.Total
5.ConocoPhillips

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