Peabody Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1530
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SWOT Analysis of Peabody Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peabody Energy

Category

Coal

Sector

Energy

Tagline/ Slogan

Yeah, Coal can do that

USP

As a top company in the Mining, Crude-Oil Production industry Peabody Energy specialize in coal mining

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

When mining is complete, the land will be returned to a condition that is equal to or better than before mining

SWOT

Strengths

1.Leaderin coal production
2.R&D
3.Over 10,000 employees
4.Sells coal to over 350 electricity generating and industrial plants in 15 countries

Weaknesses

1.Legal issues
2.Lack of customer base
3.Cost of environmental hazards
4.Dependence on other pipelines
5.Black Mesa controversy affected image

Opportunities

1.Cleaner technology
2.Investment in natural gas operations
3.More number of coal-to-liquids and coal-to-gas projects to reduce emissions

Threats

1.Lower coal prices
2.Government regulations
3.Reducing reserves

Competition

Competitors

1.Consol Energy

The table above concludes the Peabody Energy SWOT analysis along with its marketing strategy and brand parameters.

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