Peabody Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1279
Advertisements

SWOT Analysis of Peabody Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peabody Energy

Category

Coal

Sector

Energy

Tagline/ Slogan

Yeah, Coal can do that

USP

As a top company in the Mining, Crude-Oil Production industry Peabody Energy specialize in coal mining

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

When mining is complete, the land will be returned to a condition that is equal to or better than before mining

SWOT

Strengths

1.Leaderin coal production
2.R&D
3.Over 10,000 employees
4.Sells coal to over 350 electricity generating and industrial plants in 15 countries

Weaknesses

1.Legal issues
2.Lack of customer base
3.Cost of environmental hazards
4.Dependence on other pipelines
5.Black Mesa controversy affected image

Opportunities

1.Cleaner technology
2.Investment in natural gas operations
3.More number of coal-to-liquids and coal-to-gas projects to reduce emissions

Threats

1.Lower coal prices
2.Government regulations
3.Reducing reserves

Competition

Competitors

1.Consol Energy


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.