SWOT Analysis of Petronas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil & Gas
Experience to Believe
One of Asia'a biggest company which also participates in Motosports Formula1
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Petronas is one of Asia's most profitable company
1.One of the world's strongest brand names 2.Presence in motorsport formula 1 3.Diverse and huge operations 4.Huge market potential 5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries 6.Sponsored education to Malaysian students
1.Cost of environmental hazards 2.Legal issues 3.Employment scam
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries 4.Expand export market
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