Petronas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 13174
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SWOT Analysis of Petronas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petronas

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Experience to Believe

USP

One of Asia'a biggest company which also participates in Motosports Formula1

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Petronas is one of Asia's most profitable company

SWOT

Strengths

1.One of the world's strongest brand names
2.Presence in motorsport formula 1
3.Diverse and huge operations
4.Huge market potential
5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
6.Sponsored education to Malaysian students

Weaknesses

1.Cost of environmental hazards
2.Legal issues
3.Employment scam

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition

Competition

Competitors

1.BP
2.Chevron Corporation
3.Royal Dutch Shell
4.Total
5.ConocoPhillips


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