Reliance Industries Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 17538
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SWOT Analysis of Reliance Industries Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Industries Limited (RIL)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Growth is Life

USP

Strong Reliance brand name

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

High quality oil products from Reliance

SWOT

Strengths

1.India's one of the biggest players
2.Strong brand name
3.Excellent financial position
4.One of the few Indian companies to be featured in Forbes
5.Employs over 25,000 people

Weaknesses

1.Long term debt
2.Legal issues
3.KG D6 gas controversy
4.Accusations of being favored by the government

Opportunities

1.Growing demand for petroleum products
2.Buyout of competition

Threats

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Competition

Competitors

1.Bharat Petroleum
2.Hindustan Petroleum
3.IOCL
4.ONGC


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