Adani Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4335
Advertisements

SWOT Analysis of Adani Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adani Power

Parent Company

Adani Group

Category

Power

Sector

Energy

Tagline/ Slogan

Timeless Values – Driving Growth and Prosperity

USP

The largest thermal power producer in the Indian private sector and the largest solar power producer in India

STP

Segment

Industries and Ports

Target Group

Industries, ports

Positioning

Fastest in Execution of projects

SWOT Analysis

Strengths

1. The diversified nature of the Adani Group helps in the growth of Adani Power

2. Most of the equity share capital and Debt has been invested in the creation of assets which are operational. This has led to Increasing Revenues YoY. This shows a strong Project - Execution record

3. Operating Profit to Sales ratio for Adani Power is higher than the National average. This indicates higher Operational Efficiency of Adani Power

4. Since the largest supplier of coal is Adani Enterprises, this reduces the cost of coal to Adani Power

5. One of the major players in the Indian power industry

6. Has a small yet effective workforce of approx 2000 employees

Weaknesses

1.Present only in very few states namely Gujarat, Maharashtra and Haryana

2.Has a very low market share even compared to the private players like Tata Power and Reliance Power

Opportunities

1.Can diversify into Hydro-electric power generation

2.Adani Group has a presence in coal imports and coal mining. This offers a significant opportunity for Adani Power to expand its operations and compete with other contenders for UMPPs

3.Opportunity to establish presence in other parts of the country

Threats

1.Changes in International prices of coal.
2.Changes in International policies regarding import of coal.
3.Increase in private sector power generation could lead to compressed rates of merchant power

Competition

Competitors

1.Tata Power
2.Reliance Power
3.NTPC



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.