JSW Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1387
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SWOT Analysis of JSW Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JSW Energy

Parent Company

JSW Group

Category

Power

Sector

Energy

Tagline/ Slogan

Global recognition for Quality and Efficiency while nurturing Nature and Society (vision)

USP

JSW Energy is inot generation, transmission, distribution and trading of power

STP

Segment

Industries , Residential areas

Target Group

Industries and Residential areas in Gujarat, Karnataka and Maharashtra

Positioning

Supporting India's growth with speed & innovation

SWOT Analysis

Strengths

1. Early Entrant in the power sector means good market position

2. Through acquisition of a majority stake in a South African coal mine, it can lower its fuel costs and thus its operating costs.

3. Each project is strategically located near an available fuel source or load centre. This reduces the transportation costs of coal and also ensures quicker supply of coal.

4.Has entered the Equipment Manufacturing sector by starting a construction facility for Super-Critical steam turbine generators (in a joint venture with Toshiba Corporation)

5. Strong backing of JSW group adds value to the company

Weaknesses

1.Present only in very few states namely Karnataka, Maharashtra, Himachal Pradesh and Rajasthan despite being an early entrant

2. Has a very low market share even compared to the private players like Tata Power and Reliance Power.

3.Not likely to compete against companies having big projects

Opportunities

1.Can diversify into other means of power generation

2. Can increase its spread in the country as well as overseas

3. Increase global tie-ups

Threats

1. Changes in International prices of coal.
2. Changes in International policies regarding import of coal.
3. As it relies on imported coal, Foreign exchange fluctuations would affect its profitability.

4. Susceptible to legal hassles on environmental clearance for new projects

Competition

Competitors

1.Tata Power
2.Reliance Power
3.Adani Power



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