Reliance Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4369
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SWOT Analysis of Reliance Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Power

Parent Company

Anil Dhirubhai Ambani Group (ADAG)

Category

Power

Sector

Energy

Tagline/ Slogan

Power on. India on; Changing Lives brightening futures

USP

The largest power generation portfolio under development in the private sector in India.

STP

Segment

Rural areas, Industrial hubs, Urban areas

Target Group

Agricultural farmers, Industries, commercial complexes

Positioning

Having large power generation capability

SWOT Analysis

Strengths

1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc

Weaknesses

1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price

Opportunities

1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations

Threats

1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations

Competition

Competitors

1.Tata Power
2.Adani Power
3.NTPC



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