BF Utilities SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 907
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SWOT Analysis of BF Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BF Utilities

Parent Company

Kalyani Group

Category

Wind Power

Sector

Energy

Tagline/ Slogan

Spirit of Innovation

USP

Produces wind power to fulfill the requirements of the Kalyani Group Companies

STP

Segment

Industries

Target Group

Kalyani Group of Industries in Maharashtra

Positioning

Generates renewable energy using non-conventional resources

SWOT Analysis

Strengths

1. Uses State-of-the-Art technology in their machines manufactured by Emercon in Germany.

2. Machines are maintained by the manufacturer thus lowering the maintainance cost

3.Wind power has negligible operating cost compared to thermal power plants

4. Strong market presence and financially stable

Weaknesses

1.Supplies only to Kalyani Group of Industries

2.Not a highly recognized brand elsewhere

3. Focus has shifted to the Infrastructure sector as newer projects are undertaken in Infrastructure by BF Utilities and not in Power sector

Opportunities

1.Wind Power sector is a growing sector with a bright future as it does not use fuel of any kind.

2.Government of India has planned to increase Wind Power generation in the country. BF Utilities can bank on it to expand to other parts of the country

3. Increasing demand for power in India and neighbouring countries

Threats

1. Initial cost for wind turbines is greater than that of conventional fossil fuel generators per MW installed.
2.Bigger players like Suzlon and foreign players like Gamesa pose as barriers for BF Utilities to expand its operations (if it wants to)

Competition

Competitors

1.Suzlon Energy
2.BSES



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