Enel SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1937
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SWOT Analysis of Enel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enel

Parent Company

Enel s.p.A

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy in tune with you

USP

Italy’s Largest Power company

STP

Segment

Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America

Positioning

A diversified Energy Giant based in Europe focused on innovation to reduce emissions.

SWOT Analysis

Strengths

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base

3. Very large power generation capacity nearly 100 GW and very sound financial capacity
4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions

5. Has a strong employee force of nearly 80,000

Weaknesses

1.Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
2.Allegedly Involved in few legal proceedings

Opportunities

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Growing demand for power in Italy and in Europe

3. Govts supporting cleaner means of power

Threats

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3.Eurozone crisis

Competition

Competitors

1.GDF Suez
2.ABB
3.E.ON



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