SWOT Analysis of GDF Suez with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
GDF Suez S.A.
By People For People
Largest Independent Power producer in the world
Industries, Retail customers,Ports, Cities etc
All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France
A diversified Energy Giant based in Europe focussed on reducing emissions
1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass 2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide
3. Very large power generation capacity approx 120GW and very sound financial capacity 4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance
1.Focussed mainly in Europe -more than 80% revenues come from Europe 2.One of the parent companies – Suez was charged with investigations of alleged market manipulations
1.For a company of its size, it has ample scope in India, Africa, the Middle east etc
2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.
1.Increase in prices of Gas 2.Varying government policies in other countries (outside Europe)
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