GDF Suez SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1908
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SWOT Analysis of GDF Suez with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GDF Suez

Parent Company

GDF Suez S.A.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

By People For People

USP

Largest Independent Power producer in the world

STP

Segment

Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France

Positioning

A diversified Energy Giant based in Europe focussed on reducing emissions

SWOT Analysis

Strengths

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide

3. Very large power generation capacity approx 120GW and very sound financial capacity
4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance

Weaknesses

1.Focussed mainly in Europe -more than 80% revenues come from Europe
2.One of the parent companies – Suez was charged with investigations of alleged market manipulations

Opportunities

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.

Threats

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3. Expanding operations of competitors globally

Competition

Competitors

1.ENEL s.p.A.
2.Electricite de France
3.E.ON



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