SWOT Analysis of RWE Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Energy to lead; All the Power
Leading German Electricity producer
Energy and electrical utlities for Retail customers, Industries etc
Industries, retail customers, corporates
Leading German Power company
1. Has large installed capacity - meets the power needs of 45 million households in Germany, has 15,000+ employees 2. Diversified portfolio – Hard Coal, Gas, Nuclear, Hydro and Lignite - total 30+GW installed capacity 3. Financially sound and good profitability
4. Constant research and development to improve operational efficiency
1.Not ventured outside Europe 2. Allegedly Involved in serious environmental legal hassles – disposal of nuclear waste, people organized a protest against RWE for using nuclear power
1.Increasing demand for power in Germany and in Europe 2.Non-conventional sources of power 3.Expansion into third world countries, Asia
1.Changes in International prices of coal and gas 2.Legals Restrictions on the use of Nuclear power
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