RWE Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1429
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SWOT Analysis of RWE Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RWE Power

Parent Company

RWE

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

The Energy to lead; All the Power

USP

Leading German Electricity producer

STP

Segment

Energy and electrical utlities for Retail customers, Industries etc

Target Group

Industries, retail customers, corporates

Positioning

Leading German Power company

SWOT Analysis

Strengths

1. Has large installed capacity -  meets the power needs of 45 million households in Germany, has 15,000+ employees
2. Diversified portfolio – Hard Coal, Gas, Nuclear, Hydro and Lignite - total 30+GW installed capacity
3. Financially sound and good profitability

4. Constant research and development to improve operational efficiency

Weaknesses

1.Not ventured outside Europe
2. Allegedly Involved in serious environmental legal hassles – disposal of nuclear waste, people organized a protest against RWE for using nuclear power

Opportunities

1.Increasing demand for power in Germany and in Europe
2.Non-conventional sources of power
3.Expansion into third world countries, Asia

Threats

1.Changes in International prices of coal and gas
2.Legals Restrictions on the use of Nuclear power

Competition

Competitors

1.E.ON
2.GDF Suez

3. Electricite de France



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