EDP Energias de Portugal SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1659
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SWOT Analysis of EDP Energias de Portugal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EDP - Energias de Portugal

Parent Company

Energias de Portugal

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Sinta a nossa energia (Feel our energy)

USP

Leading power generator of Portugal as well as one of the top business groups of Portugal

STP

Segment

Electrical utilities for Industries, Retail customers, ports etc

Target Group

Industries, corporates, retailer customers

Positioning

A major electricity operator in Europe

SWOT Analysis

Strengths

1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people
2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)

3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes
4.Ranked highly in the Dow Jones sustainability index

5. Strong financial position and brand reputation

Weaknesses

1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa

2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.

Opportunities

1.Opportunities in other parts of Europe and in other countries

2. Opportunities in other forms of energy like Biomass, Solar etc

3. Ever growing need for power in Europe.

Threats

1.Increase in prices of coal (internationally)
2.Consolidation of Power companies in Europe.

Competition

Competitors

1.GDF Suez
2.E.ON
3.Electricite de France



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