SWOT Analysis of CEZ Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Largest Electric Utility Company in Central and Eastern Europe
Industries, Big cities etc
Corporations and industries in the Central and Eastern Europe
Leading Power company in Eastern Europe
1.Has 70 power plants across Europe of over 15000 MW total capacity – Hydro power, Thermal power,Solar power, Nuclear and Wind Power and Biogas powered and has 33,000 employees 2. Most profitable and least indebted company in Europe thus leading to rise in stock prices
3.Is known for paying high dividends which boosts investor confidence. 4.S&P have given it an A2 rating
5. Has invested heavily in reducing emissions leading to reduction in SO2 emissions and reduction in ash along with a decrease in CO2 emissions.
1.Profits have declined primarily because of falling prices for Electricity in Europe
2.A high dividend payout also means the company is investing less in operations and in expansion.
3. Involved in alleged controversies - has come under scrutiny for its political activities and is accused of lobbying
1.Opportunities in other parts of Europe and in Africa
2. Can leverage its expertise in Renewable energy to set up more Renewable energy plants in and outside Europe
3. Increasing need for power in Europe means there is a growing market demand and ample scope to expand and diversify
1.Its image has taken a beating because of its Political Activities 2.Consolidation of the power sector in Europe may lead to further reduction of electricity tariffs and lower profit margins
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