DPSC Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 884
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SWOT Analysis of DPSC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DPSC Limited

Parent Company

India Power Corporation Limited (IPCL)

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Adding Power to Life

USP

Leading Player in West Bengal

STP

Segment

Industries, corporates

Target Group

Industrial regions including critical Industries like Eastern Coalfields(Underground mines, Collieries etc

Positioning

Esteemed power company in West Bengal

SWOT Analysis

Strengths

1.Uses State-of-the-art technology and thus has low Transmission and Distribution losses and can thus supply power to customers at competitive tariffs
2. Has 2 Thermal Power stations (Dishergarh and Chinakuri) along with a solar power station (Seebpore)
3. Has 3 Distribution circles – Dishergarh, Luchipur and Seebpore in West Bengal

4.Has been ranked as top performer in among India’s power supply and distribution companies

5. Strong brand reputation and financial position

Weaknesses

1. Has limited itself only to West Bengal inspite of being founded long time ago
2. Should have set up plants in states where new industries are coming up – it could have competed with big players given that it has excellent technology

Opportunities

1.Increasing opportunities in renewable energy sector – DPSCL already has commissioned a solar power plant- and can expand in that direction
2.Can look to expand in North eastern states where there is a lack of power

3. Tie-up with internationals companies to increase global presence

Threats

1.Changes in International prices of coal
2.Changes in Government regulations regarding power tariffs
3.Volatility of West Bengal politics also is a factor which could go against the company operations – Very few new industries are being set up in West Bengal

Competition

Competitors

1. Tata Power
2. NTPC



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