Kansai Electric Power KEPCO SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 911
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SWOT Analysis of Kansai Electric Power KEPCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kansai Electric Power KEPCO

Parent Company

Kansai Electric Power Company

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Power generator in Japan

STP

Segment

Electrical utilities for Industrial areas, major metro cities(Megalopolis) etc

Target Group

Industries, corporates

Positioning

Leading power generator in Kansai region of Japan

SWOT Analysis

Strengths

1. Has a total of 160+ power plants across 3 different types – Thermal, Hydro and Nuclear – with a total capacity of 35,000+ MW and a total employee strength of over 32,000

2. Operates in Kansai region in Hyogo, Mihima region in Fukui, and parts of Mie and Gufu Prefecture

3. Has the expertise in nuclear and thermal power

4. Ranked in the Core 30 in TOPIX (Japan’s top 100 companies)

Weaknesses

1.Is suffering considerable losses which is a concern

2.Dependent on nuclear power which has proved to be a bane since the Fukushima disaster in 2010 – Had 11 reactors and now all of them are taken off the grid

Opportunities

1.Increasing need for power in rapidly progressing Japan since after the Fukushima disaster, many nuclear plants were either shut down or taken of the grid
2.Non-conventional sources of power like Hydro power, Wind power
3.Expansion into other countries which could be safer for nuclear power

Threats

1.Increase in International prices of coal
2.Opposition to nuclear power

3. Past controversies may prove as a barrier for expansion into other countries

Competition

Competitors

1.TEPCO (Tokyo Electric Power Company)
2.Tohuku Electric Power .Inc
3.Chubu Electric Power Company



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