Orient Green Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Orient Green Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Green Power

Parent Company

Orient Green Power Limited (OGPL)

Category

Electric Utilities

Sector

Energy (Renewable Power)

Tagline/ Slogan

Welcome to the green environment

USP

Largest Indian Diversified Independent Renewable Energy Producer

STP

Segment

State Electricity Boards (SEBs), Industries

Target Group

SEBs and Industries

Positioning

Leading player in Green Technology

SWOT Analysis

Strengths

1. Have a diversified portfolio in Renewable Power – Biomass, Wind, Small Hydel

2. Low Debt – Equity Ratio
3. Can leverage on the expertise of their promoters like SEPC, LSML etc

4. Renewable energy projects have very less running costs

5. Strong presence in a few Indian states

Weaknesses

1. Many projects are still not in operation leading to locked up capital and escalation of costs, with limited geographic presence
2. Revenues are exposed to market prices for electricity

Opportunities

1.Demand for Renewable energy is high and is expected to grow rapidly in future.
2.Expansion into overseas markets.

3. Getting incentives from Governments for generating renewable energy.

Threats

1. Constraints in expansion due to lack of suitable sites for operation.
2.Business is governed by tight regulatory mechanisms across various regions and changes in regulations affects the viability of the business.

Competition

Competitors

1.Suzlon Energy
2.Siemens
3.GE


The table above concludes the Orient Green Power SWOT analysis along with its marketing strategy and brand parameters.

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