AES Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2585
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SWOT Analysis of AES Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AES Corporation

Parent Company

AES Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

The power of being global

USP

One of the world’s Leading Power companies based in Virginia in the U.S.

STP

Segment

Energy for Residential, Small and Large Businesses

Target Group

Corporates, industries and commercial businesses

Positioning

Leading U.S. Power Company

SWOT Analysis

Strengths

1. Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW

2. Has a portfolio of thermal, hydro, biomass, wind and solar power

3. Strong Financial performance and good Operating Income.

4. Is a Fortune 200 company

5. Present in 27 countries -  U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc

Weaknesses

1.Limited presence in global scenario in terms of tie-ups and brand recall

2. Operations are concentrated in pockets.

3. Most of the portfolio is focused on Coal and oil -  thus putting it at a risk of fluctuating fuel prices.

Opportunities

1.Can enter other unexplored markets

2.Renewable Energy

3. Increasing demand of Electricity in the U.S.

Threats

1.Rising Fuel Prices

2.Currency fluctuations

3. Environmental obligations

Competition

Competitors

1.Exelon power
2.Duke Energy
3.Pacific Gas and Electricity


The table above concludes the AES Corporation SWOT analysis along with its marketing strategy and brand parameters.

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