CPFL Energia SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 839
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SWOT Analysis of CPFL Energia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CPFL Energia

Parent Company

CPFL Energia

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Largest non-state owned group of Power companies in Brazil

STP

Segment

Energy and electrical utilities for industries and corporates

Target Group

Residential, Small and Large Businesses

Positioning

Leading Power company in Brazil

SWOT Analysis

Strengths

1. Has 41 operating power plants (thermal and Hydro) with a total capacity over 1600 MW – 3rd largest power producer of Brazil.

2. Serves over 18 million customers and has about 8000 employees

3. Strong financial position and brand reputation

4. It has its operations in Electricity generation and distribution of

Renewable energy

5. Strong presence in Brazil as well as US

Weaknesses

1.Very small in size compared to even Brazilian power companies

2.Very low market share in the power generation segment in Brazil

3. Global tie-ups and penetration is very little

Opportunities

1.Increasing demand for power in the Brazil and in Latin America
2.Non-conventional sources of power
3.Further expansion into other States and into Latin America

Threats

1.Rising fuel prices

2.Consolidation in the power sector in the Brazil

3. Changing govt policies and regulations

Competition

Competitors

1.Electrobras

2. CEMIG



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