IDGC Holding SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 660
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SWOT Analysis of IDGC Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IDGC Holding

Parent Company

IDGC Holding

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Power Company in Russia

STP

Segment

Electrical utilities for corporates and industries

Target Group

Residential, Small and Large Businesses

Positioning

Leading Russian Power company

SWOT Analysis

Strengths

1. Leading power distributor in Russia -  has network of over 2+ million kms – among the world’s largest electric grid companies

2. Has a team of over 190000 employees

3. Has witnessed increasing revenue over the last 5 years

4. One of the leading Russian electric power companies in terms of technological innovations in the electricity distribution grid sector

5. Present in nearly 70 constituent entities of the Russian Federation

Weaknesses

1.Not involved in Power Generation

2. Growing revenues have not led to significant growth in Operating profit and has led to a loss in net profit.

3. Company is present in a very small part of the value chain

Opportunities

1.Can enter Power generation

2. Can expand operations in other countries

Threats

1.Compliances with various laws

2.Declining markets in Europe, Russia – leading to declining margins

Competition

Competitors

1.E.On Russia
2.Enel OGK - 5
3.Inter RAO



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