Korea Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 784
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SWOT Analysis of Korea Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Electric Power

Parent Company

Korea Electric Power Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Becoming a world-top class company

USP

Largest Electric Utility company in the South Korea.

STP

Segment

Residential, Small and Large Businesses

Target Group

South Korean cities and industrial areas

Positioning

Leading power generation company of South Korea

SWOT Analysis

Strengths

1. Has over 65000 MW of generating capacity – has plants of thermal, nuclear and hydro power and has over 37,000 employees and 16 million customers

2. Generates almost all of Korea’s electricity

3. Also present in China, Ukraine, Taiwan, Philippines and in some other countries.

4. Ranked among the Fortune Global 500 companies and given A1 stable rating

5, Strong financial position and reputation

Weaknesses

1. KEPCO being owned by South Korean Government, it is susceptible to lobbying and bureaucratic pressure.
2.Most of the portfolio is of thermal power plants and is thus not a balanced portfolio.

Opportunities

1.Increasing demand for power in the South Korea
2. Expanding portfolio to include other sources of power generation
3.Further expansion into other countries like China, Vietnam, in Africa, the U.S. etc

Threats

1.Rising prices of coal, oil poses a threat since most of KEPCO’s electricity is from thermal power

2.Expansion into some countries is difficult due to hostile policies of those countries towards South Korea – North Korea, China etc

Competition

Competitors

1.Korea Midland Power
2.Taiwan Power Company
3.Manila Power Company



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