Saudi Electricity SWOT Analysis
Saudi Electricity is one of the leading brands in the energy & power sector. Saudi Electricity SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Saudi Electricity:
Quick Glance:
Saudi Electricity Strengths
- Has 71 power plants generating over 40000 MW of power
- Has no real competitor in Saudi Arabia
- Generates power though diesel and gas facilities which are very cheap in Saudi Arabia
- Has over 27000 employees
Above are the strengths in the SWOT Analysis of Saudi Electricity. The strengths of Saudi Electricity looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Saudi Electricity Weaknesses
- Being a Government owned company, it is prone to bureaucracy
- Operation is limited to Saudi Arabia
- Is low on energy efficiency compared to Western giants
These were the weaknesses in the Saudi Electricity SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Saudi Electricity Opportunities
- Increasing demand for power in the Middle East
- Can expand its portfolio by including renewable energy sources
Above we covered the opportunities in Saudi Electricity SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Saudi Electricity Threats
- Bureaucratic issues can limit its progress
- Threats of violent uprisings which the middle east has recently witnessed
The threats in the SWOT Analysis of Saudi Electricity are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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- No competitor as it operates as a monopolistic supplier of electricity in Saudi Arabia alone.
Hence this concludes the Saudi Electricity SWOT analysis.
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About Saudi Electricity
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Saudi Electricity Overview | |
|---|---|
| Parent Company |
Saudi Electricity Company |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Power supplier of Saudi Arabia |
| Saudi Electricity STP | |
| Segmentation |
Electricity for Residential, Small and Large Businesses |
| Target Market |
Saudi Arabian cities and Industrial areas |
| Positioning |
Leading power producer in the Middle East |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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