Saudi Electricity SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1354
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SWOT Analysis of Saudi Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Electricity

Parent Company

Saudi Electricity Company

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Power supplier of Saudi Arabia

STP

Segment

Electricity for Residential, Small and Large Businesses

Target Group

Saudi Arabian cities and Industrial areas

Positioning

Leading power producer in the Middle East

SWOT Analysis

Strengths

1. Has 71 power plants generating over 40000 MW of power

2. Has no real competitor in Saudi Arabia

3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia

4. Has over 27000 employees

Weaknesses

1. Being a Government owned company, it is prone to bureaucracy

2.Operation is limited to Saudi Arabia

3. Is low on energy efficiency compared to Western giants

Opportunities

1.Increasing demand for power in the Middle East
2.Can expand its portfolio by including renewable energy sources

Threats

1.Bureaucratic issues can limit its progress

2.Threats of violent uprisings which the middle east has recently witnessed

Competition

Competitors

No competitor as it operates as a monopolistic supplier of electricity in Saudi Arabia alone.



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