Public Service Enterprise SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 784
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SWOT Analysis of Public Service Enterprise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Service Enterprise

Parent Company

Public Service Enterprise Group

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

We make things work for you

USP

New Jersey’s largest investor owned utility company.

STP

Segment

Energy and electrical utilities for individuals and corporates

Target Group

Residential, Small and Large Businesses

Positioning

Leading power generator in New Jersey

SWOT Analysis

Strengths

1. Has about 14000 MW of installed capacity – most of it is thermal power (about 12500 MW) followed by nuclear power – and also has over 10,000 employees

2. Serves over 2+ million customers in the New Jersey region

3. Named as America’s most reliable utility for many years

4. Is ranked among the Fortune 500 companies

5. Is regarded as an International sustainability leader in the Dow Jones Sustainibility Index

Weaknesses

1.Present only in a single state in the U.S.
2.Has a very limited portfolio in power generation

Opportunities

1.Increasing demand for power in the U.S.
2.Other means of power generation – Hydro, Renewable
3.Further expansion into other States

Threats

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Competition

Competitors

1.Exelon Power
2.Duke Energy
3.Pacific Gas and Electric


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