Progress Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 740
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SWOT Analysis of Progress Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Progress Energy

Parent Company

Duke Energy Corporation

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

People, performance, excellence

USP

Leading Power company in the U.S.

STP

Segment

Energy and electrical utilities for industrial and commercial purposes

Target Group

Residential, Small and Large Businesses

Positioning

Leading Power company in the U.S.

SWOT Analysis

Strengths

1. Has 21000 MW of generation capacity and over 11000 employees

2. Serves over 3 million+ customers

3. Was a Fortune 500 company before its merger with Duke Energy

4. Strong financial position and brand reputation

Weaknesses

1.Involved in disputes with Regulators regarding disclosures

2.Operation is concentrated and not spread out

Opportunities

1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Leveraging on the merger with Duke to expand into other countries

Threats

1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Competition

Competitors

1.South Carolina Edison

2.Exelon Power
3.Pacific Gas and Electric Company



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