PGE Polska Grupa Energetyczna SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 799
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SWOT Analysis of PGE Polska Grupa Energetyczna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PGE Polska Grupa Energetyczna

Parent Company

Govt of Poland

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Largest Power company of Poland

STP

Segment

Energy and electrical utilities for commercial and retail consumers

Target Group

Residential, Small and Large Businesses

Positioning

Leading power company in Poland

SWOT Analysis

Strengths

1. Has about 13+ GW of generation capacity (Thermal and Biomass) and has 46,000 employees

2. Serves over 5 million households as well as industrial areas – contributes to 40% of Poland’s electricity consumption.

3. Vertical Integration – presence in the whole value chain(except for transmission) has been a key strength

4. Strong financial position and brand reputation

5. Has more than 40 power stations

Weaknesses

1.Being a state owned company, it is susceptible to bureaucracy

2.Presence limited to Poland only
3.Power generation portfolio is mostly thermal only (more than 95%)

Opportunities

1.Increasing demand for power in the Eastern Europe
2.Non-conventional sources of power
3.Further expansion into neighbouring countries like Ukraine, Russia etc

Threats

1.Rising prices of coal

2.Consolidation in Europe will pose as a barrier to entry into other markets

Competition

Competitors

1.Fortum Power
2.RWE group
3.GDF Suez



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