China Resources Power Holdings SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 856
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SWOT Analysis of China Resources Power Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resources Power Holdings

Parent Company

China Resources Power Holdings

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Chinese Electric utility

STP

Segment

Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates, complexes

Positioning

Leading power  company of China

SWOT Analysis

Strengths

1.Operates in many parts of China and has over 24,000 employees
2. Generating capacity is 15000 MW – mostly  coal powered plants,but also has few Wind farms

3. Has strong market presence in China – Even the parent company is one of China’s leading conglomerates

4. Features in the Hang Seng top 50 stocks index of Hong Kong

5. Financially stable and good reputation among competitors

Weaknesses

1.Focused on China only

2.Being a State owned company, it has the disadvantage of lobbying, inefficiency in management etc

3.Power Generation portfolio is not diverse – currently only coal

Opportunities

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in China

Threats

1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in China

Competition

Competitors

1.Power Assets Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd



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