GD Power Development SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 854
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SWOT Analysis of GD Power Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GD Power Development

Parent Company

GD Power Development Corp.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Chinese Electric utility

STP

Segment

Electric solutions for Industries, Big cities, Ports etc

Target Group

Companies, industries, complexes

Positioning

One of the leading power  company of China

SWOT Analysis

Strengths

1.Operates in many parts of China and has over 26,000 employees
2. Total Generating capacity is 30,000+ MW – mostly  coal powered plants,but also has renewable energy projects

3. Has strong market presence in China –  the parent company is one of China’s leading conglomerates and has many subsidiaries

4. Features in the top 50 companies in Shanghai Exchange and also in the Forbes 2000 list

5. Strong financial position and market reputation

Weaknesses

1.Focused on China only

2.Being a State owned company, it has the disadvantage of lobbying, inefficiency in management etc

3.Major Power Generation portfolio is coal based – thus exposing it to risk of rise in coal prices

Opportunities

1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in China

Threats

1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in China

Competition

Competitors

1.Power Assets Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd



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