Public Power Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2992
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SWOT Analysis of Public Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Power Corporation

Parent Company

Public Power Corporation S.A.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Greek Electric utility

STP

Segment

Industries, Big cities, Ports etc

Target Group

Operates mainly in Greece – Crete, Rhodes and other Greek Islands

Positioning

Largest Electric Utility of Greece

SWOT Analysis

Strengths

1.Operates in the Greece and has over 21,000 employees
2. Total Generating capacity is nearly 13,000 MW – has approx 100 plants,of which major are thermal, 18 are wind, the others being hydro, solar electric etc

3. It is a vertically integrated company – present across the value chain

4.Features in top 20 Greek companies

5. Strong financial position and good reputation

Weaknesses

1.It is present only in Greece

2.Facing losses owing to pressure on electricity tariffs across Europe

3.Level of debt in conjunction with the pressure on earnings is adversely affecting the company’s financial flexibility.

4.Many employees have been laid off although the installed capacity has gone up

Opportunities

1.Opportunities in other East European countries and in Africa

2. Potential to expand renewable energy portfolio

3. High demand for power in Eastern Europe, Africa

Threats

1.Greece has been severely hit by the debt crisis and thus it is unlikely that this company would experience growth in near future

2.Consolidation of European Energy markets.

3. Rising fuel prices along with rising debt would pose a serious problem in future

Competition

Competitors

1.ENEL
2. E.On

3.GDF Suez



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