Public Power Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2968

SWOT Analysis of Public Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Power Corporation

Parent Company

Public Power Corporation S.A.


Electric Utilities



Tagline/ Slogan



Leading Greek Electric utility



Industries, Big cities, Ports etc

Target Group

Operates mainly in Greece – Crete, Rhodes and other Greek Islands


Largest Electric Utility of Greece

SWOT Analysis


1.Operates in the Greece and has over 21,000 employees
2. Total Generating capacity is nearly 13,000 MW – has approx 100 plants,of which major are thermal, 18 are wind, the others being hydro, solar electric etc

3. It is a vertically integrated company – present across the value chain

4.Features in top 20 Greek companies

5. Strong financial position and good reputation


1.It is present only in Greece

2.Facing losses owing to pressure on electricity tariffs across Europe

3.Level of debt in conjunction with the pressure on earnings is adversely affecting the company’s financial flexibility.

4.Many employees have been laid off although the installed capacity has gone up


1.Opportunities in other East European countries and in Africa

2. Potential to expand renewable energy portfolio

3. High demand for power in Eastern Europe, Africa


1.Greece has been severely hit by the debt crisis and thus it is unlikely that this company would experience growth in near future

2.Consolidation of European Energy markets.

3. Rising fuel prices along with rising debt would pose a serious problem in future



2. E.On

3.GDF Suez


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