Power Assets Holdings SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 785
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SWOT Analysis of Power Assets Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Assets Holdings

Parent Company

Power Assets Holdings Corp.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Chinese Electric utility

STP

Segment

Electric solutions for Industries, Big cities, Ports etc

Target Group

Corporates, industries, complexes

Positioning

Global electric utility company based in Hong Kong

SWOT Analysis

Strengths

1.Operates in many countries along with Hong Kong and has 220,000+ employees
2. Total Generating capacity is 10000 MW – mostly  thermal power plants

3. Has strong market presence in Hong Kong and Thailand

4. Features in the Hang Seng top 50 stocks index of Hong Kong

5. Financially strong and growing enterprise

Weaknesses

1.Is present mainly in Thailand and Hong Kong only

2.Has a complex corporate structure – one of its subsidiaries is a duopoly with CPL Holdings

3.Power Generation portfolio is not diverse – currently only coal fired

Opportunities

1.Opportunities in China, other Asian countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in Hong Kong, Thailand, other parts of Asia

Threats

1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in South Asia

Competition

Competitors

1.China Resources Power Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd



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