Tohoku Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 707
Advertisements

SWOT Analysis of Tohoku Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tohoku Electric Power

Parent Company

Tohoku Electric Power Corp.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Leading Japanese Electric utility

STP

Segment

Electric and energy solutions for Industries, Big cities, Ports etc

Target Group

Corporates, industries, complexes

Positioning

One of the top power  company in Japan

SWOT Analysis

Strengths

1.Operates in the 6 prefectures in Tohoku region and in Nigata Prefecture of Japan, has about 12,000+ employees
2. Total Generating capacity is 17,000 MW – most of them being nuclear power plants. Fourth largest Electric Utility of Japan

3. Has strong market presence – servers nearly 8 million customers
4.Features in the the Large 70 of the Topix 100 Japanese companies

5. Strong financial position and market value

Weaknesses

1.Focused on Japan only and limited international presence

2.Facing losses after Fukushima disaster – 1 nuclear plant of over 2200 MW capacity was badly damaged

3. Does not have a diversified power portfolio

Opportunities

1.Opportunities in other parts of Japan

2. Potential to expand renewable energy portfolio  - has already set up a solar power plant in northern Japan

3. High demand for power in Japan

Threats

1.Restrictions in Japan on the generation of nuclear power is likely to severy affect future growth prospects

2.Power industry in Japan is highly competitive with over 10 power companies – consolidation poses a threat

Competition

Competitors

1. KEPCO
2. TEPCO
3. Chubu electric corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.