Tohoku Electric Power SWOT Analysis, USP & Competitors
Posted in Energy, Total Reads: 826
SWOT Analysis of Tohoku Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tohoku Electric Power
Tohoku Electric Power Corp.
Leading Japanese Electric utility
Electric and energy solutions for Industries, Big cities, Ports etc
Corporates, industries, complexes
One of the top power company in Japan
1.Operates in the 6 prefectures in Tohoku region and in Nigata Prefecture of Japan, has about 12,000+ employees 2. Total Generating capacity is 17,000 MW – most of them being nuclear power plants. Fourth largest Electric Utility of Japan
3. Has strong market presence – servers nearly 8 million customers 4.Features in the the Large 70 of the Topix 100 Japanese companies
5. Strong financial position and market value
1.Focused on Japan only and limited international presence
2.Facing losses after Fukushima disaster – 1 nuclear plant of over 2200 MW capacity was badly damaged
3. Does not have a diversified power portfolio
1.Opportunities in other parts of Japan
2. Potential to expand renewable energy portfolio - has already set up a solar power plant in northern Japan
3. High demand for power in Japan
1.Restrictions in Japan on the generation of nuclear power is likely to severy affect future growth prospects
2.Power industry in Japan is highly competitive with over 10 power companies – consolidation poses a threat
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