Scana Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 696
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SWOT Analysis of Scana Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scana Energy

Parent Company

Scana Energy corp.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Power for Living

USP

A Fortune 500 Energy company based in South Carolina

STP

Segment

Electric solutions for Industries, Big cities, Ports etc

Target Group

Industries, Big cities, Ports etc

Positioning

Fortune 500 Energy Company based in the U.S.

SWOT Analysis

Strengths

1.Operates in the South Pacific and has about 6000 employees
2. Total Generating capacity is nearly 6GW

3. Has strong market presence and services virtually the entire region of South Carolina – approx 660000 customers
4.Features in the Fortune 500 group of companies

5. Strong financial position and market value

Weaknesses

1.Supplies electricity only to South Carolina

2.Does not have renewable energy plants in its portfolio

3.Its nuclear power project came under criticism for fleecing rate – payers for the expansion project.

Opportunities

1.Opportunities in North Carolina and Georgia where it has operations in natural gas supply.

2. Entering into renewable energy – solar, wind etc

3. High demand for power in the U.S.

Threats

1.Fall in Electricity prices would lead to lower profits

2.Presence of many players in the U.S.  electric utilities market may lead to consolidation and act as an entry barrier.

Competition

Competitors

1.Duke Energy
2.Wisconsin Energy
3.Public Power

4.Exelon Corp.



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