Wisconsin Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Wisconsin Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wisconsin Energy

Parent Company

Wisconsin Energy Corporation.

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy you can depend on

USP

Leading American Electric utility

STP

Segment

Electric solutions for Industries, Big cities, Ports etc

Target Group

Industries, Big cities, Ports etc

Positioning

Leading power  company in Michigan

SWOT Analysis

Strengths

1.Operates in the South Pacific and has about  5000 employees
2. Total Generating capacity is 7200 MW – mostly of Wind, Coal and Hydro power

3. Works in lucractive regions on Michigan, Wisconsin
4.Serves over a million customers and also has a good customer base for natural gas supply.

5. Good brand reputation and financial performance

Weaknesses

1.Operates  only in Michigan state

2.Charges of alleged tax evasion and lobbying

3.Most of its plants are coal based exposing it to coal prices

Opportunities

1.Opportunities in other States

2. Potential to expand renewable energy portfolio  like Hydro, solar etc

3. High demand for power in the U.S.

Threats

1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies

3. Consolidation of power industry in the U.S.

Competition

Competitors

1.Delta Electricity
2. Exelon Power
3.Public Power


The table above concludes the Wisconsin Energy SWOT analysis along with its marketing strategy and brand parameters.

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