Electric Power Development SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 613

SWOT Analysis of Electric Power Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Electric Power Development

Parent Company

Electric Power Development Company Inc


Electric Utilities



Tagline/ Slogan



Largest Electric Utility in Japan



Electric and energy solutions for corporates

Target Group

Industries, companies and cities


Leading Power producer of Japan – operates with the brand name J-Power

SWOT Analysis


1.Has 67 power plants most of which are Thermal and Hydro power plants and also has 2400+ km of transmission lines
2. Has a total generating capacity of about 17000 MW and has over 2300 employees

3. Has undertaken 300+ consultancy service projects with over 60 countries till date.
4.The sole operator of transmission lines which connect the 4 main island of Japan.

5. Strong brand reputation amongst competitors


1.Focussed mainly in Japan – although is involved in several projects globally either by injecting capital or by supplying technology.

2.Thermal power contributes twothird of its revenue. Thus it is susceptible to rise in imported coal prices


1.Opportunities of operating in other countries

2. Opportunities in other forms of energy like Wind, Solar etc

3. Ever growing need for power in Japan .


1.Increase in prices of coal (internationally)
2.Barrier to setting up nuclear plants in Japan



1.Kansai Electric Power
2.Tokyo Electric Power Company
3.Tohoku Electric Power


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